Lead Generation: What it is, How it Works and Why You Need It

If you are not using lead generation then you can guarantee that your marketing strategy is not

as strong as it could be. Also, you can guarantee that both buyers and sellers are missing out on

ways to grow and have access to amazing business opportunities.

Are you interested yet?

Lead Generation Guide

What is Lead Generation?

Lead generation is not a new marketing

technique, but in fact, a new way of bringing

in business using optimal tactics. It is

actually just a formal term referring to the

practice of attracting strangers and

converting them into leads (people who are

interested in a business' service and/or

product). The purposes of lead generation

vary and include but are not limited to blog posts (see how this works?), newsletter list acquisition, coupons and more.

How Does Lead Generation Work?

There are four primary inbound marketing strategies associated with lead generation:

1. Attracting

2. Converting

3. Closing

4. Nurturing

*Quick definition:Inbound marketing refers to the effort and marketing techniques used to attract potential customers and clients to services and products using various forms of marketing, branding and

optimization.

How to Generate Leads?

To generate leads, you must:

1. Attract strangers and visitors using appealing content such as blogs, reels, offer interesting

information, inbound marketing campaigns and more.

2. Convert them into leads using a call to action such as buttons and forms on landing pages or funnels.

(A Landing Page is a standalone page or a section on a website with a or the sole purpose

to capture leads by requesting personal information from visitors. )

3. Close converted leads into customers by sending them emails, using marketing automation tools which most CRM (Customer Relationship Management) platforms offer to

help you with this step of the process.

4. Nurture converted customers to reassure them that using your service / product was the right decision by continuing to email them, engage with them on social media platforms and offer valuable content. Taking these actions will also upsell the customer and encourage her / him / them to promote your business and come back for more.

Along with the four inbound marketing strategies, there are four ways to generation leads that are shown in the infographic above and listed below:

1. Call to Action

2. Landing Page or Funnel

3. Forms / Collect Information

4. Offer Value

Why You Need Lead Generation:

Using lead generation eliminates the need for traditional sales pitches and cold calling / messaging. With quality lead generation tactics, such as those shown above, you can abandon your verbal sales pitch or multiple social media messages and comments and instead start giving valuable information to potential clients and customers in hopes / with hope to sell your service/ product. Doing this will draw interest, attractthem and converting them into leads using organically

interesting methods.

More advantages of using lead generation include but are not limited to:

1. You can save money by only paying for leads that are received.

2. You can choose what service and/or product you want to offer to prospects.

3. You will get a list of accurate customers, who are actually interested in your services and/or products.

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