Brand Colors are so powerful. They influence the emotions and physical responses your client / customers make.
Picking colors for your brand can seem like
a simple task.
If you like the color purple, incorporate
purple into your brand’s color palette. If
your business partner likes the color yellow,
design a purple AND yellow logo for your
brand.
THINK AGAIN!
“Colour is a powerful tool that when used right, can paint vivid fantasies in the minds of many.”
Each brand should have a color palette with
one neutral color and two colors that pop.
Neutral colors include black, white, ivory,
silver, gray, brown, tan, gold, and beige
colors. Of those neutral colors, black, brown,
tan, gold and beige are warm colors. White, ivory, silver and gray are cooler colors. Pop colors
are the colors you will choose to represent your brand. The goal of pop colors is to grab attention
and play the role as your brand identity. Color perception is the key to encouraging consumer
responses.
To choose pop colors effectively, you should look into the true psychological meaning of color in
the branding and marketing context. According to a study titled,”Impact of color on marketing”,
color perception influences up to 90% of snap judgments depending on the product. Therefore,
you might want to choose wisely when picking a color palette for your brand based on the color
emotions below:
For example, a spa would want a trusting, calming brand color palette and a pop music label
might want something more exciting and bold.